Matilda GCSE blog

 25 May.  My Website so far: 13 June L.O. to refine and evaluate my website. 

23 May L.O . to create effective logos and a clear brand identity This is my first logo. It is designed for a website for swim / beachwear / beach accessories, where you can also upload photos/ reviews. I like it and think the surfboard and palm-trees connote the beach very well. I chose pink as my base colour because the target audience is mainly young girls/ teenagers, and pink is typically associated with girls.  This is my second logo. I adapted the first logo a little bit and added the brand name in aswell.  This is my third logo. I like this one very much, I think it connotes aspects of the beach (the surfboard and the blue) and i like the simplicity of it. I kept this one much more minimal, and chose this font as it matched the thin-ness of the board nicely. I like this one a lot. 

11 May L.O. to explore the concept of branding and to create an effective brand image.  - Name -What it does / its purpose - brand for beachwear, beach accessories.  -Unique selling point - all eco friendly brand, recycled materials  -Target audience - young/ teen girls & boys do now 1. volkswagen 2. manchester united 3. nike 4. lidl 5. costa coffee 6. Robinsons 7. playstation 8. H&M 9. cadburys                9 / 9 16 May Brand Identity L.O. to explore the idea of Brand identity & apply it to our logo design.

 9 May 23 L.O. to explore and develop creative techniques in photoshop  - turn a photo into a drawing 

 9 May 23 L.O. to research website design, genre conventions & terminology  To create an effective homepage for a new site of your choice. brand name: type of brand:    what we do: aim of site:  site content : the site will give out helpful tips for teenagers interested in photography to do with fashion,  potential job opportunities for people interested in the subjects, history of fashion link,  target audience:   young people interested in fashion, photography, textiles and the media revolving around fashion/branding/runway/photography.  unique selling point:                                                                                                                                                                     1. Colour Scheme: lots of blues, blacks and whites 2. Information on the home page: images of the clothes, sales, the brand name, slogans 3. Links: help & contact link, sustainability link, gift cards link,  4. images of the clothes, beach photos because the